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Iconix HD-RH1 Camera System Used on ESPN’s ‘E:60’

New Primetime Newsmagazine Show Uses POV Camera To Capture High Definition Bullfighting Footage

Santa Barbara, CA: October 22, 2007 —Iconix Video, manufacturer of the world’s smallest professional quality HD video camera, today announced the use of the Iconix HD-RH1 camera system to capture bullfighting footage for ESPN’s new multi-themed primetime newsmagazine show, “E:60.

"E:60," which airs nationally on ESPN Tuesdays at 7:00PM Eastern, includes sports-focused investigative reports, personality profiles and features on emerging sports trends and innovations. The Iconix HD-RH1 was employed by veteran cameraman Bob Sloan to capture high definition footage of a bull charging the camera for a segment entitled “Baby Bullfighters.” Slated to air October 23, the segment follows a 14-year-old matador too young to fight in his native country of Spain who treks to Latin America to go up against bulls 10 times his size.

The “E:60” production initially tapped Sloan to provide HD footage from a camera mounted to the support bar of a matador’s cape. “The Iconix really allowed us to take things a step further,” commented Sloan, President and Owner of Bob Sloan Productions. “Instead of just seeing the bull rush the camera and then having it pass over the bull’s head, we were able to get a shot of the bull charging the camera and actually running right through it. No other high-def camera would have allowed us to do that.”

To cushion the camera head from the shock of being hit by the charging bull, Sloan constructed a special housing made from flexible plastic with varying densities of foam rubber, and suspended it over the side of the bullring with a boom assembly.

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