News

Anna Alcorn Hired as Senior Account Manager to Provide Sales Support and Customer Service

Santa Barbara, CA: January 2, 2008 -- Iconix Video, manufacturer of the HD-RH1, the world's smallest professional quality HD video camera, today announced the opening of its new Hollywood offices at Sunset Gower Studios. Anna Alcorn (formerly Anna LaRochelle), previously with Panavision's Plus 8 Digital, has been hired as Senior Account Manager to provide sales and support.

Strategically located to serve the film and television communities, the new offices at Sunset Gower Studios will provide Iconix customers with 24/7 access to sales support and customer service. The expansion of the Iconix sales force will support the continued growth of the company and the HD-RH1, and signals the increased adoption of the camera system among filmmakers and broadcasters alike.

The Iconix HD-RH1 has been used to capture high-definition footage for CSI: Crime Scene Investigation, as well as by 3Ality's Steve Schklair for various 3D projects. Most recently, the HD-RH1 has been used to capture digital high definition bullfighting footage for ESPN's new multi-themed primetime newsmagazine show 'E:60'.

"Our goal is to increase both our visibility within the film and television communities and our accessibility to our customers," said Anna Alcorn, Senior Account Manager, Iconix. "Digital acquisition is becoming more ubiquitous in both television and moviemaking, and the HD-RH1 is perfectly suited to handle projects of any scale that require a small-format camera where image quality is of utmost importance."

Alcorn initially trained at the Los Angeles Film School where she learned the ins and outs of 16mm, 35mm and HD cameras and camera packages. Alcorn joined Panavision's Plus 8 Digital division in 2002 and, over the course of her five-year tenure with the company, supplied camera packages for countless television series and pilots, commercials, documentaries and feature film projects. As prep technician, Alcorn initially assisted with assembling camera packages, becoming a drive-on fixture at every Hollywood lot, the ASC clubhouse and the IATSE 600 office. Quickly promoted to senior prep technician, Alcorn began demonstrating cameras and camera packages, working with ILM technicians on camera builds for Star Wars: Episode III, and demonstrating the Sony HDC-950 for Steven Soderbergh on Solaris.

Alcorn's growing technical expertise led her in 2004 to the marketing side of Plus 8 Digital, where she was responsible for assembling first and second unit camera packages for television productions for Fox, Paramount, NBC Universal and the Food Network, including How I Met Your Mother, The Office, Back to You, Dexter, Everyday Italian and Everybody Hates Chris.

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