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Iconix HD-RH1F Enables The3DFirm to Create Stereo 3D Film for Reebok (cont.)

Their size also allowed us greater flexibility in terms of movement and getting in close to the action. And the material captured with the Iconix intercut perfectly with the footage from the Panasonic VariCams we also used on the shoot. We will definitely use the Iconix for 3D projects again.”

About the HD-RH1F Camera System
A first for point of view (POV) cameras, the HD-RH1F system captures and outputs video in 35 different format and frame rate combinations, including all HD resolutions: 720p, 1080i and 1080p while supporting frame rates of 24, 25, 30, 50 and 60 frames-per-second (fps), as well as NTS and PAL. The HD-RH1F incorporates an expansive array of features found only on top-of-the-line HD camera systems while utilizing an innovative signal processing architecture. This POV camera system, which includes a very robust separate camera head and processing controller unit, is the smallest high performance HD camera in the industry. The lightweight HD-RH1F remote camera system is comprised of a POV camera head weighing 2.5 oz.; a 4.0 lb. universal HDTV controller unit; power supply, and 3, 6 and 10 meter cables.

About The3DFirm
The3DFirm is a consortium of 3D specialists comprising of Axis, Inition and Can Communicate. Together they deliver a complete solution for creating high quality stereoscopic 3D experiences that entertain, influence and engage audiences. For more information, visit www.the3dfirm.com.

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About Axis Films
Axis Films, with over 18 years of experience, offers a true "shoot and post" service to a wide range of clients across all sectors of the brodcast, corporate and film market. Axis is committed to development retains its reputation as a leader of innovation. Axis was the first company in the UK to take delivery of the SI-2K data cameras for use in a major sports commercial and has now established Europe’s first 3D suite located at Concrete in Dean Street, Soho. Providing camera hire and post production services. The company is also a major partner in The3DFirm which was responsible for broadcasting the Rugby Calcutta Cup LIVE in 3D during February 2008. Axis Films is based at the heart of the British film industry at Shepperton Studios and the offers the very best in technical advice and practical know-how. www.axisfilms.co.uk

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